About this video
François Matton, co-owner with his brother Jean-Etienne, joined VINTUS COO Alex Michas for a very candid Instagram Live on Friday, April 10, 2020. Together, they discussed the impact that the COVID-19 pandemic is having on Minuty’s business globally, the recent frost that harmed the vines and – on a more positive note – the national launch of Prestige in the U.S. Interestingly, we learned how Prestige is the most popular Minuty wine in Europe, so we are thrilled to bring in the 2019 vintage.
As the sun began to set in Saint-Tropez, François explained more technical details of Prestige while also enjoying a glass as his aperitif. As it is a long weekend, he was drinking out of magnum!
Listen to the full video, around 16 minutes, to hear more about what is going on at Minuty and to learn about Prestige.
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If you notice just one wine on the beach and seaside restaurants in the south of France, it is almost certainly Minuty Prestige. This wine has become the emblem of the Riviera lifestyle, and it is place that has been earned through the unbelievable dedication to quality by the Minuty family.
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Château Minuty is the global leader in Côtes de Provence rosé, and beyond that it can be argued is the most important estate in the history of Provence rosé. The Saint-Tropez based, family owned estate has been, since its founding, one of the quality leaders for the region. Minuty then became one of the most visible producers in the second half of the 20th century, a result of quality production and commercial foresight when no one in the region could imagine the global phenomenon Provence rosé would become. And then in the last two decades, Minuty defined the vision for and led the unbelievable growth in Provence rosé around the globe.